Dan's mugshotDaniel H. Bennett was born in London in 1965 and lived in England until moving to the United States in 2000, settling in Northern Colorado.

His interest in vision and observation of the behavior of light has been life-long. On a trip to France as a young man his hosts called him “Monsieur Tête-en-l’air” (Mr. Head-in-the-air) due to his always watching for halos, rainbows, sun-dogs (parhelia), etc. He was particularly influenced by a book written in 1939 (published in English in 1954, Dover) by Professor M. Minnaert, called The Nature of Light and Colour in the Open Air. A Field Guide to Time-Varying Light Sources was conceived as a modern successor to that book, and adopts a similar approach, while revealing the secrets of modern light sources.

Daniel is married with four children, a motorcycle and two accordions.

Buy the book!

The Field Guide is available from Amazon and other outlets.

The book's front cover

ISBN-13: 978-069-236090-3

ISBN-10: 0-692-36090-5

LCCN: 2015900348

Purchase the book on Amazon!

The Blog

Here's my blog, where I'll write articles of interest, things I've learned, tutorials, suggestions for lights to go look at, musings, etc.

Monday, 26 January 2015 22:46

Now for the marketing...

It seems ironic (and a little deflating, frankly) that now that the hard work's done, the hard work starts! Writing the book was a labor of love, and it had a very clear end-point in view: finish the book and get it published. That goal has now been fulfilled, which is great! However, the biggest down-side of self-publishing is that the marketing of the book lies squarely on my own shoulders. Of course, there are ways to do this, and I've already set some wheels in motion, which should hopefully bear fruit down the road. But it would be wonderful if something happened to make it "go viral" - always the marketer's dream.

The biggest challenge with this book is not that it's not interesting or captivating - everyone who's seen it says it's both - but that it address a completely new topic, one that nobody even knows exists. How can people be expected do a web search on a topic that they don't even know they'd be interested in?

The key to marketing, of course, is to get the book in front of audiences that are highly likely to be interested in observing time-varying light sources, once they're made aware of the field and its possibilities. To do that, I'm starting to reach out to key people who have websites and/or YouTube channels that a lot of people follow, but which are in closely-related fields, such as observing/enjoying atmospheric optics, or photography. These key people are known as "influencers", and are the lynch-pins to reaching audiences. I'm definitely hoping they'll be able to put some wind under the wings of my book.

Here's to successful marketing!

Comments welcome. :)

Site design

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